10DLC - Everything you must know | Published November 1, 2023

What Is A2P-10DLC  

A2P refers to application-to-person messaging, which refers to a texting tool or platform like ThreePBX that businesses use to communicate.  

10DLC stands for a 10-digit long code, which is a 10-digit phone number bought and owned by your business to be used to send and receive text messages for US and Canada 

Your 10DLC is the area code and phone number that represents your workspace. 

How Will It Affect Business Text Messaging? 

A2P-10DLC policies are a continuation of previous regulations around short-code services like political campaigns and marketing messages. 

This is a great thing for legitimate businesses that text with consumers. 

As it now stands, text deliverability rates are dependent on congestion of activities with service providers.  

Businesses with A2P-10DLC will now have a reputation score. These scores determine priority when it comes to messaging. With a fully registered and compliant business, you will receive a positive reputation score, which can boost your deliverability rate. The businesses that are not registered will receive negative reputation scores. This means your texts will hit a global spam filter, and never get received by their intended target.  

Therefore, registering your business is extremely important. ThreePBX is a registered Campaign Service Provider (CSP) with The Campaign Registry. 

How Can I Make Sure My Business Is Compliant? 

ThreePBX has made the process of registering for A2P-10DLC simple. You only need to respond to a few questions within the ThreePBX platform and we will take care of the rest. Our experts will assist you in becoming A2P-10DLC compliant.  

Once you are A2P-10DLC Compliant your business will gain the benefits of: 

All we need for your business to be registered, click here to fill out this form. 

When will A2P-10 DLC be rolled out? 

On January 1st, 2021 A2P-10DLC capabilities will be rolled out by ThreePBX.