[Customer Notification]: Important A2P/10DLC Information | Published 10/24/2024

Dear Valued Partner, 

We are writing to inform you of changes to SMS Services vetting requirements. Starting this week, if you currently have SMS services enabled with your plan, you will be required to fill out a A2P/10DLC form.  new you will be asked to provide more details on your campaign submission.  

What is happening? 

• The Direct Connect Aggregator (DCA), and the carriers who regulate messaging campaign registration, want an easier way to view and audit SMS services and campaigns. 
• They want to ensure that brands are truly acting by the CTIA’s “Messaging Principles and Best Practices” and the privacy policy guidelines set forth by the FCC. 

Examples of changes being made: 

Instead of expecting websites to have a Privacy Policy, as outlined in the CTIA’s Messaging Principles and Best Practices, the DCA is now asking for a link to the online Policy to be provided (or the policy to be uploaded).  
 
 Instead of expecting the CTA/ Message Flow to include details about how consumers consent to receive text messages, they are now asking for specific details to be called out in the campaign submission form.  
 

Required Action – please fill out the SMS compliance form A2P/10DLC REGISTRATION FORM BY CLICKING HERE 
 
 How can I get more information? 

We understand that change is challenging, and that's why we are here to help support you through this transition. To this end, we have updated our Knowledge Base documentation. 

• Click here for a full list of the specific changes “Release Notes Quick Reference Page” in our Knowledge Base. 
• This article will help ensure future campaign submissions hit the mark: 10DLC Key Attributes to get your Campaign Approved. 

 Thank you,